WWF in renewed FLR drive with GPFLR

As of 2019, WWF is reactivating its membership in the GPFLR. The entire partnership welcomes WWF's goal of delivering "a world enriched by extensive, resilient forest landscapes benefiting biodiversity, people and climate."

Through its global Network, WWF combines local knowledge and expertise with global perspective and reach. WWF has long-term relationships with the private and public sectors and the civil society, and a long history of facilitating and implementing projects across the world on FLR.

Goal of the WWF Forest Practice

A world enriched by extensive, resilient forest landscapes benefiting biodiversity, people and climate.


Outcomes by 2030

  • 50% of the world’s forests are effectively protected or under improved management.
  • Deforestation has been halted.
  • 350 million hectares of forest landscapes are restored. 

These outcomes have been framed in the context of existing global targets, for example in the case of FLR, the Bonn Challenge and New York Declaration on Forests. WWF, with partners new and old, seek to challenge and take advantage of the growing political and financial opportunities to implement and deliver best FLR at scale, including with a focus on biodiversity conservation as well as the other key principles of FLR (as defined by the GPFLR).

    Evolving key elements of WWF’s work on FLR

    Catalysing implementation of Bonn Challenge commitments on the ground and delivering best FLR at scale: Enlarging opportunities for FLR to implement large scale FLR initiatives and sharing best practices in countrieswhere WWF has on-the-ground capacity;

    Financing and investment for FLR: Influencing and mobilising large scale financing for FLR at scale, including viaWWF’s Landscape Finance Lab and Trillion Trees partnership, as well as multilateral and bilateral funding mechanisms such as LDNF, GEF, GCF etc. and REDD+;

    Role of the Forest Sector: Engaging with the world’s leading forestry companies, including through existing partnerships and platforms such as New Generation Plantation (NGP), South American Forest and Restoration Alliance (SAFRA), to develop innovative solutions and approaches, and promote their role in FLR; 

    Policy and advocacy: As a technical partner to AFR100, support governments and other key stakeholders to expand enabling conditions and access to technical solutions to catalyse implementation of large scale FLR initiatives; ensure development of adequate social and biodiversity safeguards.

    WWF contact points for GPFLR

    WWF rep1

    Anita Diederichsen

    Anita is the Global Lead/Coordinator of WWF's community on FLR, and is based in Curitiba, Brazil. Anita has several years' experience of working on FLR, including previous work with several GPFLR members on ROAM, Restoration Diagnostic etc.

    Email Anita

    WWF rep2

    ​​​​​​Mark Aldrich

    Mark is Deputy Leader of WWF’s Global Forest Practice and is based at the WWF International Secretariat hub in Gland, Switzerland. His role includes overseeing the development of WWF’s work on FLR. Mark has previous experience of working as a member of the GPFLR when he led WWF’s work on FLR (2004-2006).

    Email Mark